T is for Twitter
“Tweet, tweet”…what’s that sound? Do you constantly here a little bird chirping? If not, it’s time to get on twitter my friends! First, do you even know what twitter is all about? If not, it’s an on line tool, a social networking and microblogging service that allows you answer or re-tweet feeds in a short text message in 140 characters or less. What I find interesting is that there are so many artists, emerging and well know, that find twitter “way to confusing” and “not understanding the point of it.” We’re here to help you “get the point.”
What’s a business without a brand?
Set up a profile account. This should be easy if you already have a functioning business. The fun part is finding where you fit in the twitter community. When creating a profile name, make sure it is easy to remember, short, sweet and simple. Take mine for example: @lgreps the name is easy to remember, short, simple and fully revolves around our brand. Stay true to your identity.
Everyone needs an audience
How are you going to build your audience following? Randomly finding people? No. Twitter (for your business) is not for unprofessional chatting, hooking up, complaining about your roommate’s cat, you get the idea. STAY SERIOUS. To the point. Follow topics that are of interest and vital to your business. Follow successful people that post every so often. It’s only human to not post every single minute, hour, day. The more into twitter you are, the more you’ll realize which following resource is best for your business.
Add Twitter buttons
Include a twitter button on your website. It’s just mandatory. Make sure to send an email to your group so they can follow you! The more “word of mouth” the better! Sign into your twitter account and do the following:
- Go to twitter.com/tweetbutton
- Customize the Tweet Button – choose the shape and size of the button, create pre-populated text for the message, and confirm which Twitter accounts you’d like to suggest to users. The main account will become an @mention in the Tweet. (By default, we’ll use the account to which you’re logged in.)
- Paste the code into the html of your website wherever you would like the button to appear.
Twitter is a two way street
Take interest in conversations, retweet an article or saying if you like it. Don’t feel timid but become a voice in your community!
If you see something, say something! BUT BE NICE!
You’re having an opening at a Chelsea gallery? You want more people to attend? There’s a kick ass guest artist at your reception? Let the community know about it, get yourself out there and market, market, tweet, tweet! And, remember to be nice. When Leslie Richard, owner of a North Carolina clothing company, described Vision Media Television as a “scam,” she was slapped with a $20 million lawsuit. While recounting negative experiences with others won’t necessarily lead to a court battle, it’s best to steer clear of name-calling. Remember, happy tweeting! Need help? Click here.