Rush To Cake Lush

Mar 15, 2012 by Laura Greb

Posted under: blog, events

Cake Lush

I LOVE cakes. I think the most important part of a special event is the cake. Hands down. When I found out Celebrity Chef Greggy Soriano from Cake Boss (appeared on TLC) was opening Cake Lush, I wanted to hear more about it. In just a few short days (44 to be exact but we’re not counting), Jersey City, NJ, will have a new baker in town.

What advice would you give an artist just starting out in the art industry? Constantly put your inspirations into fruition and be sure not to stop producing your own work. Give each piece everything you’ve got. If you think about it, many of the greatest artists, photographers etc., have a large compilation of their own works: good or bad, it speaks a special/beautiful story about yourself.

What inspired the bakery name? I always get tons of different words thrown at me to describe my work. One of the words that I’ve surprisingly got more than once, is “lush.” It stood out to me. Lush as in luxurious and opulent in a yummy and visual kind of way. I think it’s a bit quirky too when people automatically interpret it as in the intoxicating, drunkard kind of way, but with cake.

Greggy Soriano | Illustration Credits: Nick Founder of CreativeiMonkey

Let’s go back a few years. You were inspired to bake at quite a young age. You’ve made many successes. Is there a memory of your first flopped baking experience and can you tell us what you learned from it? The occasional mislabeling of salt ‘n’ sugar or forgetting the baking powder can happen in life. I’ve never really had any major flop (knock on wood) to cakes that I’ve done in the past, but working with sugar and delicately edible mediums that melt, things definitely do break here and there. It even happens to the professionals too. I’ve definitely had a lot of learning experiences along the way. The most I’ve learned is really making sure you have a secure structure to cakes. You learn about using things from the hardware store with PVC and things you wouldn’t think you’d use on a cake.

You’re opening Cake Lush at such a young age and in a sensitive economic state. How did you go about funding to open your bakery? So many people are looking to open spaces but aren’t quite sure how to go about it. I do have a set of silent investors as well as putting my entire savings into this. It’s a bit scary at first and quite the overwhelming and long ride of having to come up with the money, but there are tons of options out there. It’ll it come to you, if you really want it and work hard at what you envision for your business plan. If I could make it happen, anyone could.

Cake Lush | Black Red Tie Event Dessert Buffet

You are a wonderful entrepreneur and influence. Do you have a mentor? Are you a mentor? Aw, thanks. I try to be! I’ve had an overwhelming response of fanmail after the show and many are kids who’ve expressed how inspired they are to become a cake designer someday, too. I’ve have quite a few mentors that have helped me throughout the course of my career. From teachers in the past, friends, and even famous influences like designers/entrepreneurs/artists that I’ve never even met yet. I don’t have a mentee in particular at the moment, but I do LOVE to teach kids as well as adults who have a passion for cake decorating.

How do you measure success? Everyone is so different, I’m curious to hear your thoughts. I measure success by doing what you love to do as a career and striving to reach your capacity. It’s not by having your own business, having money or fame. I was honestly the happiest person ever, working for bakeries in the past, doing “what I love to do.” I felt successful at the time. As long your wakin’ up in the morning, smiling and excited for work and even smiling when you work, then you’re successful.

What makes Cake lush unique and do you have a signature pasty? Cake Lush offers one-of-a-kind Haute cakes for weddings and events. Each design is truly custom tailored for our clients. Our Rocher Chocolate Hazelnut Cake and Lush Pops are our signature pastries.

What’s your favorite part about baking? My favorite part about baking is the last 5 minutes in the oven, when you can smell the cake and sugar in the air and getting excited checking it to see how it turned out. Pretty much every part of the baking process is so therapeutic and puts me in my happy mode. Other favorite parts are obviously eating it and decorating beautifully to a point where it makes me want to dance.

Cake Lush | Spring With Logo

Describe your style in five words: Faboo, Colorful, Chic, Current, Happy

And finally do you have any upcoming events? Yes! I would love-love-love everyone to come to the opening of Cake Lush in Downtown Jersey City at 6:30pm on April 2nd. Come take a look at our cake collection and enjoy have pink champagne and sweets! To find out more details please click here.

Click here if you would like to become a fan of Cake Lush.

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